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Description
Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social MediaThis book is a must have for anyone who?s working with Chinese social media or planning to enter China. It?s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You?ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ?New Retail?? will bring. What

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