Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity by Helen Vaid

Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity by Helen VaidBranding is not just an Internet buzz word; it is a high concept, across all boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best? This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It